Over the years, I’ve collaborated with agencies, internal teams, and clients on projects ranging from brand foundations and websites through to long-term creative programs and systems.
While I care deeply about craft and outcomes, I’m equally focused on how the work gets done.
I’m particularly drawn to: clarity over cleverness, systems that support people rather than control them, and collaboration that feels human, not performative.
Much of my work now focuses on shaping direction, aligning teams, and creating environments where strong work is easier to produce.
I believe good creative direction is less about having the best ideas, and more about: creating the right conditions, asking better questions, and removing unnecessary friction.
When teams are clear, supported, and trusted, the work tends to follow.
My expertise spans creative direction, project management, and strategic communication, ensuring successful project outcomes through innovation and collaboration.
Leadership & Management
Experienced in leading creative teams and managing client relationships, coordinating effectively with a broad range of stakeholders.
Organisational
Proficient in managing operations, project execution, and systematisation for improved efficiency and adherence to deadlines and budgets.
Process Optimisation
Skilled in enhancing operational processes, project management systems, and internal organisation to streamline efficiency and customer experiences.
Communication
Strong in both written and verbal communication, crucial for fostering positive relationships and clear, professional interactions.
Speaking & Workshop Facilitation
Confident presenter and facilitator, with experience in presenting, sprints, teaching, and leading workshops for professional development and corporate teams.
Creative Expertise
Deep expertise in design, creative direction, and website development, including design and implementation, with a specialisation in Figma, Adobe Creative Suite, and Webflow.
